Maximize Your Search-Engine and Social-Media Marketing

Search-engine and social-media marketing are two important aspects of Unified Marketing approach.

Search-engine marketing increases the visibility of websites on search-engine result pages through the use of search-engine optimization (SEO) and pay-per-click (PPC). SEO improves the website’s organic-search ranking, with tactics such as onsite optimization, link building, and content promotion. PPC delivers advertisements on search engines that are linked to the website.

Social-media marketing drives traffic and builds brand awareness through content creation and sharing among social networks.

Recently, both Google and Bing confirmed that Facebook and Twitter influence SEO. Although social-media content does not rank together with traditional results on search engines, the former does provide social signals for the top, most authoritative content. Such factors as diversity of sharing, timing, surrounding content, and engagement level influence the value of the social-media content. The more value that’s provided, the more authoritative is the social-media signal delivered to search engines.

Unified search-engine and social-media marketing efforts deliver the best results for clients. Here are the steps to follow:

  • Keyword research: Identify the most relevant, effective keywords for a client’s business.
  • Website onsite optimization: Optimize HTML title, meta, H and Alt tags based on the keywords.
  • Content creation: Create unique, keyword-rich content.
  • Link building: Improve website authority by attracting inbound links to the unique content.
  • PPC management: Advertise on search engines and lead visitors to optimized landing pages.
  • Content promotion: Promote the content through social networks and engage with friends/fans.
  • Campaign measurement: Measure the return on investment that Unified Marketing efforts produce for you.

Photo credit: Google Image

* Original post appears on CommCreative website


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