Conversion Optimization: Best Practices of Thank-you Pages

Your potential customer goes through a lot to find you among your competitors. Once they land on your website, they then navigate through a host of pages and information, and eventually — hopefully — fill out a form requesting more information. Congratulations, you’ve just earned a lead! Now is the time to connect with that person even further by saying “thank you.”

A “thank-you” page is an integral part of conversion optimization. This is the page for Goal Tracking and the final Goal Funnel step in Google Analytics. It’s also the place to add conversion tracking codes for Google AdWords. More

How to Find and Fix Broken Links on Your Website

If you have a website, I’m sure you’ve put a lot of hard work and long hours into making it a valuable resource for your visitors. But if your links aren’t working, it can derail all of your hard work. Broken links on your website can be harmful in two ways:

  • They make for a bad user experience – When users click on links and reach dead-end 404 errors, they get frustrated and may never return.
  • They devalue your SEO efforts – Broken links restrict the flow of link equity throughout your site, which impacts rankings negatively.