NEEDS ANALYSIS
The consumption of beer and alcohol is interwoven throughout human history. Beer has been produced almost as long as bread has been. In Europe, during the Middle Ages, it was a good alternative to unsanitary drinking water because of the boiling process during brewing which eliminated most germs. Beer was also a good source of nutrients and food value (Yenne, 2007). The consumption of beer was not simply pleasurable, but was a necessary part of an individual’s diet. This notion of the nutritional benefits of beer is prevalent in the needs of the consumer until as late as the twentieth century. During the eighteenth century, many brewers including Arthur Guinness, the founder of Guinness, found that a new style of beer, porter, was growing in popularity due to its perceived nutritional values. More
Still Water Runs Deep 